Singles Day 2023: All the Best Deals in Australia to Shop

With all the focus on Black Friday, Cyber Monday and Boxing Day, Singles’ Day is one sales event that deserves the attention too.

A little underrated in Australia, but highly-anticipated internationally, Singles’ Day sees a flurry of great deals across fashion, beauty, home, tech and everything in-between.

Want in on more Singles’ Day fun? Scroll on to see our roundup of the best deals currently on offer.

The story goes that Singles’ Day was first started by Nanjing University students in the early ‘90s, who exchanged gifts with one another as an anti-Valentines Day gesture.

But why November 11? The date was chosen as the 11s represent “single sticks” or “bare sticks”, which is Chinese slang for bachelors.

Singles’ Day is always held on November 11. And this year, Singles’ Day starts directly after the Aussie sales event, Click Frenzy, meaning many local retailers have chosen to offer shoppers deals that cover the two events.

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Harriet knows a lot about helping Australian shoppers find the exact product they’re looking for. She started her career at popular fashion website Showpo where she analysed thousands of fashion pieces (how stretchy is that dress?, are those linen pants see-through?) to create the detailed product descriptions online shoppers rely on. She joined the news.com.au checkout team in 2022 and spends every day scouring the web for deals to share and new products to test and review. She’s always on the lookout for new trends and the dupes that are just as good as the expensive version. When she isn't working, she's most likely being influenced into buying trending TikTok products or gushing over her dogs.

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